See what AI sees.
Fix what it misses.
ChatGPT, Perplexity, and Google AI are replacing search. Find out if AI can find your brand.
AI Visibility Score
out of 100
{ "@type": "FAQPage", "mainEntity": [{ "@type": "Question", "name": "What is..." }] }
Why AI Visibility
The way people find brands is changing.
Traditional SEO focuses on ranking in search results, but AI platforms like ChatGPT and Perplexity don't show ranked lists — they provide direct answers and cite sources. If your brand isn't visible to AI, you're invisible to a growing segment of potential customers.
AI platforms don't rank websites — they cite sources.
Process
How the AI Visibility Scanner Works
We render your page, analyse it against 147 factors including Schema.org structured data, then test with real AI platforms.
Enter Your URL
Paste any webpage URL and we start analysing immediately. No signup required.
We Analyse 147 Factors
AI crawlability, entity recognition, content extractability, schema, freshness, and live AI testing.
Get Your Score + Fixes
Detailed report with your score across 12 categories, plus copy-paste code fixes to improve.
Your Report
Your score. Your fixes. Your roadmap.
Get a comprehensive report with your AI visibility score AND copy-paste code fixes. Our report analyses 147 factors across 12 categories, showing you exactly where you excel and where improvements will have the biggest impact.
- Category-by-category score breakdown
- AI-generated code fixes you can paste
- Priority fixes ranked by impact
- Historical tracking over time
<script type="application/ ld+json"> { "@type": "FAQPage", "mainEntity": [...] } </script>
Avg. Improvement
+23%
What We Measure
147 factors across 12 categories
AI Crawler Access
Can AI bots access and read your content?
15 factorsEntity Identity
Does AI recognise your brand as a known entity?
12 factorsAI Extractability
Can AI pull citable passages from your page?
14 factorsContent Structure
Is your content structured for AI comprehension?
10 factorsSemantic Completeness
Do you cover the full topic AI users ask about?
13 factorsEvidence Quality
Are your claims backed by credible sources?
11 factorsSchema & Structured Data
Does your markup help AI understand your content?
19 factorsMultimodal Comprehension
Can AI understand your images, videos, and media?
9 factorsContent Freshness
Is your content current and regularly updated?
12 factorsTrust & E-E-A-T
Does your site demonstrate expertise and authority?
14 factorsAI Platform Presence
Do ChatGPT and Perplexity actually mention you?
8 factorsTechnical Health
Does your site meet basic performance standards?
10 factorsWe Actually Ask AI About Your Brand
Most AI visibility tools only analyse your website structure. Ansly goes further—we send real queries to ChatGPT (via the OpenAI API) and Perplexity to test whether AI platforms actually mention your brand when users ask relevant questions. We measure mention rate, citation frequency, response position, and accuracy.
AI Visibility vs Traditional SEO
As Rand Fishkin at SparkToro has documented, user behaviour is shifting from browsing search results to asking AI directly.
| Aspect | Traditional SEO | AI Visibility |
|---|---|---|
| Goal | Rank #1 on Google | Be cited by AI |
| Signal | Keywords + backlinks | Entity recognition + authority |
| Traffic | Direct clicks | Zero-click attribution |
| Format | Keyword-optimised pages | Answer-ready paragraphs |
| Tools | Ahrefs, SEMrush | Ansly Scanner |
| Behaviour | Browse ranked lists | Ask questions directly |
Good SEO is still essential, but AI platforms don't rank pages — they select sources to cite.
Use Cases
Who Uses AI Visibility Scanning?
Pricing
Start free. Scale when you're ready.
Free
- 1 scan per month
- Basic AI Visibility Score
- 12 category breakdown
- Top 10 recommendations
Pro
- Unlimited scans
- Full 147-factor detailed report
- AI Presence Testing (ChatGPT + Perplexity)
- Competitor comparison (up to 3)
- Historical score tracking
- PDF export
Team
- Everything in Pro
- 5 team seats
- Unlimited competitor comparisons
- API access
- White-label reports
- Priority support
Frequently Asked Questions
Everything you need to know about AI visibility scanning.
AI Visibility measures how well your brand appears when people use AI platforms like ChatGPT, Perplexity, and Google AI Overviews instead of traditional search engines. It covers whether AI can access your content, recognise your brand as a known entity, extract citable passages, and accurately represent your products and services.
Traditional SEO focuses on ranking in search engine results pages. AI Visibility focuses on whether AI platforms cite your brand as a source when answering user questions. While there is overlap (structured content, schema markup, authority signals), AI Visibility requires additional factors like entity recognition, passage extractability, knowledge graph presence, and live AI platform testing that traditional SEO tools don't measure.
Ansly analyses 147 factors across 12 categories including AI crawler access, entity identity, content extractability, semantic completeness, evidence quality, schema markup, content freshness, trust signals, and live AI platform presence. Your score reflects how likely AI platforms are to find, understand, and cite your content.
We send real queries to AI platforms like ChatGPT and Perplexity about your industry and competitors. We then analyse the responses to check if your brand is mentioned, how prominently, how accurately, whether your website is cited, and how you compare to competitors. This is a live test, not an estimate.
Yes, your first scan is completely free with no signup required. You'll receive a full AI Visibility Score with a breakdown across all 12 categories. Paid plans offer unlimited scanning, historical tracking, competitor comparison, and the full AI Presence Testing suite.
A typical scan completes in about 90 seconds. We check your page's accessibility, analyse your content with AI, query external knowledge bases and AI platforms, and compile your report — all in under two minutes.
Your report includes specific recommendations for each factor. Common improvements include adding structured data (schema markup), strengthening entity signals (Wikipedia, Wikidata presence), improving content extractability (self-contained answer paragraphs, summary blocks), ensuring AI crawlers can access your content, and building presence on platforms AI trusts (Reddit, review sites, industry publications).
Last updated:
If AI can't find you,
you don't exist.